Study of commodity housing vacancy in china 中国商品房空置问题研究
The vacancy problem in commercial housing 商品房空置
The vacancy problemincommercial housing 商品房空置
Commercial vacancy rates continue to drop and are almost at pre - september 2001 levels 这一区商品房空置率持续下降,几乎回到9 ? 11之前的水平。
Experts said at the conference that the vacancy rate in commercial housing is currently not high in china 这次会议上专家指出,中国目前商品房空置率并不高。
At present the problems with our real estate market include the high vacancy rate of marketable buildings , the overzealous investment in marketable buildings , the inadequate credibility of the whole market , and so on 当前我国房地产市场存在着商品房空置率高、商品房投资现象严重、房地产市场诚信体系不够完善等问题。
In recent years , as the increase in the idle area of the commodity apartment and the abatement of the guest room occupancy rate of the hotel , the real estate and the hotel industry have both fallen into the malignant circumstance resulting in the diminish of the profit space 近年来由于商品房空置面积的增加,酒店客房出租率的降低,房地产业和酒店业都陷入了恶性竞争的局面,利润空间大为下降。酒店式公寓? ?房地产和酒店产品的创新结合,在我国应运而生。
On the basis of the background of the present situation in the development of real estate industry in china , this paper , in view of existing situation of marketing planning and combining with the problem of marketing planning in my job , expounds content and working procedure which should focus on during the process of marketing planning , analyzes the present situation of domestic real estate market , and constructs a frame of marketing planning by way of real estate market survey , products planning , sales planning analysis , information feedback research 这在一定程度上加剧了大量商品房空置,造成社会资源的极大浪费。为此,笔者立足于当前中国房地产发展的大环境,针对房地产营销策划的现状,结合所在公司项目营销策划课题,对房地产营销策划过程中的重点内容和操作流程进行了阐述,分析了当前国内房地产市场的现状,并通过市场调研、产品策划、销售策划、信息反馈的研究构建了房地产营销策划的框架。
The real estate industry of china has been booming because of the policy of fostering the new economic growing point since 1998 . however , because the industry experienced a short time , the enterprises were to be successful and the consumers seemed to have heterogeneous tastes , there happened to be a lot of problems , such as the vacancy rate of the merchandised houses has been on high level , which is deeply beyond the international vacancy rate red standard ; the increase of the disposable income of residents has been left behind that of price of the real estate industry , their demands have been gradually decreased . on the other hand , the task which is to better the housing conditions of the median and low income households of china is still heavy 1998年以来,以国家培育新的经济增长点为契机,我国的房地产业步入了一个行业发展的景气时期。然而,由于行业发展时间较短,一些房地产企业急于求成以及新的消费特点的不断涌现,房地产业出现了不少问题,如中国商品房空置率高达26 % ,远远高于国际空置率红线标准;居民的可支配收入增长远远低于房地产价格的上涨速度,他们的房地产需求正在逐渐下降。另一方面,我国改善中低收入家庭住宅条件的任务还十分艰巨,目前尚有1 . 5亿平方米的危旧房屋需要改造,成千上万个家庭人均建筑面积在8平方米以下。
On the basis of the background of the present situation in the development of real estate industry in china , this paper , in view of existing situation of marketing planning and combining with the problem of marketing planning in one company , expounds content which should be focus on and working procedure during the process of marketing planning , analyzes the present situation of real estate market in chengdu , and constructs a frame of marketing planning by way of market survey 、 swot and competition analysis 、 target marketing and marketing strategy 这在一定程度上加剧了大量商品房空置,造成社会资源的极大浪费。为此,笔者立足于当前中国房地产发展的大环境,针对房地产营销策划的现状,结合一家公司项目营销策划课题,对房地产营销策划过程中的重点内容和操作流程进行了阐述,分析了当前成都市房地产市场的现状,并通过对市场调研、项目swot和竞争分析、目标营销、营销策略的研究构建了房地产营销策划的框架。