Communication and circulation : steps of civilization : from invention of printing and two - way spreading course of china and the west 从印刷术的发明及其中西双向传播的历程来看
We should make full use of the foreign pr groups and mass media for they are clear about the mentality of the people there and know how to meet it . in terms of the way of conducting public diplomacy , we should give up the one - way spread of information and adopt the two - way exchange and multi - layer spread 为了解决这些问题,我们需要设立负责统领和协调公共外交工作的专门机构,制定公共外交战略,加大对国际媒体的投入,增强文化部门和非政府组织在国际交流中的作用;研究公共外交受众的心理,学会利用国外游说集团和国外主流媒体;打破公共外交的单向传播模式,学会双向传播和多层传播。
The dissemination categorics ( l ) the public dissemination : the magazines , tv movies and network conceming the society , economy , cultures and amusements play a great role in cultivating the public . ( l ) the mutual dissemination : the disseminating activities between the teachers to teachers and students arethe mutual ones . ( 2 ) the interior dissemination : it ' s a self dissemination , it enables the students to realize are the mutual ones . ( 4 ) the person - person disseminationit ' s a human dissemination , initial the motivation of the high - vocational students 二、传播类型( 1 )大众传播:报刊、电视、电影、网络等,涉及社会、经济、文化娱乐信息,具有教育大众、引导舆论,提高娱乐的功能。 ( 2 )双向传播:师生之间的教与学的传播活动,是一种互动性的活动。