First , it analyzed the current situation and existing problems in guil e ' s tourism and elaborated the necessity and feasibility of adopting marketing management , then it expounded the tourism market in guile and finally , made a general research about its marketing strategies by applying the theory of 4ps , among which product policies and image promotion policies were focused on 文章从桂林市旅游业发展现状和问题的分析着手,对桂林市旅游业引入市场营销管理的可行性和必要性进行了阐述;接着对桂林市旅游业市场进行了详细分析,并在此基础上运用4ps理论粗浅分析了桂林市旅游业的市场营销策略,其中对产品策略与形象及促销策略进行了重点阐述。
guileとは意味:guile n. 狡猾(こうかつ)さ, 陰険さ, ずるさ. 【動詞+】 ◆He had the guile to call my office while I was out. 悪賢くも彼は私の留守中に事務所に電話した. 【前置詞+】 ◆gain an advantage by guile 悪知恵を使って利益を得る ◆a person full of guile まったく腹黒い人 ◆a perso...