Basketball league owners and managers wanted to change this traditional perception of the immutability of these statistics and in the 1960s began a concerted effort to make basketball the game of choice by hand - picking more colorful as well as professional players and by making alliances with the commercial sponsors of athletic equipment 篮球联盟的老板和经理们想要打破这些统计数字永远不会改变的传统印象,于是在1960年代开始同心协力,精选较具特色且具职业水平的球员,并且和运动用品的赞助商结盟,努力要让篮球成为人人喜爱的比赛。