Among the suggestions , the following two are emphasized : first , gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database , and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly , organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing , and improving the company employees " quality through the inside marketing 其中重点讨论了两点:首先,在建立和分析顾客数据库的基础上,逐步推行“一对一营销” ,通过实施顾客关系管理,全方位扩充顾客关系与价值,使公司获得对手难以模仿的竞争优势;其次,将公司用于外部市场的营销手段和方法运用到公司内部,以营销学观点为基础管理组织人力资源,通过开展内部营销,提高公司的整体素质。
According to the relevant theory of relationship marketing - a new markting trend for the 21 century , this paper gives some proposals on how to develop relationship marketing based on crm , database marketing and interrior marketing . it emphasizes on two aspects : first , with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals . second , employ the marketing strategy adopted in exterior market to the inner company , thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept 其中,重点讨论了两点:首先,在建立和分析顾客数据库的基础上,采用“围栏战术” ,逐步推行“一对一营销” ,通过实施顾客关系管理,全方位扩充顾客关系与价值,使公司获得对手难以模仿的竞争优势;其次,将公司用于外部市场的营销手段和方法运用到公司内部,以营销学观点为基础管理组织人力资源,通过开展内部资源,提高公司的整体素质。
It emphasizes on two aspects : first , with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as well as competitive advantages difficult to imitate by the rivals . second , employ the marketing strategy adopted in exterior market to the inner company , thus enhancing the overall quality of the company by means of interior promotion with powerful human resource management based on the marketing concept 其中重点讨论了两点:首先,在建立和分析顾客数据库的基础上,采用“围栏战术” ,逐步推行“一对一营销” ,通过实施顾客关系管理,全方位扩充顾客关系与价值,使公司获得对手难以模仿的竞争优势;其次,将公司用于外部市场的营销手段和方法运用到公司内部,以营销学观点为基础管理组织人力资源,通过开展内部营销,提高公司的整体素质。
顾客: customer; shopper; client; p ...数据库: data bank; data base; data p ...顾客数据库营销: customer database marketing顾客数据: consumer database数据库;数据库: data bank数据库: data bank; data base; data pool; data library◇数据库管理系统 data base management system; 数据库计算机 data base computer数据库 (或数据库) 重组: database reorganization数据库数据名: data base data namefirebird (数据库): firebird (database server)odbc数据库: odbc database安全数据库: safety database; security database暗礁数据库: reefbase - world conservation monitoring centre豹鲨数据库: leopard shark page备用数据库: standby database本地(机)数据库: local database本地数据库: ldb local data base编目数据库: inventory data base标准数据库: standard database别名数据库: alias database病案数据库: clinical record data base; medical record data base病毒数据库: virus databases online并行数据库: parallel database材质数据库: matlib册除fw数据库: remove fw the database测点数据库: point database