What do we want our target consumers to think and / or feel about our brand 我们想目标消费者对我们的品牌有怎样的认为,有怎样的感觉?
What insight do we have about our target consumers that will help us motivate them 我们对目标消费者有什么认识是可以帮助我们刺激诱导他们?
Even if you have a product or service that a twelve - year - old wouldn ' t be interested in , it ' s usually possible to write in terms they would understand 即使你的目标消费者不是12岁的孩子,也要尽可能让他们理解这些描述语言,他们能理解,你的客户也就能理解。
Starting with the analysis of the potential consumers , part iii dwells on the psychology and action of consumers , to determine how to fulfill the consumers " requirements 第三部分从分析目标消费者的真实需求入手,对消费心理与消费行为进行分析,以此确定应如何满足消费者的需要。
It thinks , metaphors , which are made in distinctive way in advertisement can emphasize some special characters of commodities to the target consumers and attract them to purchase 论文认为,广告隐喻通过独特的组合方式,针对市场区隔后的目标消费者群专门诉求商品的某一部分价值,给人新奇感,吸引目标消费群购买商品。