This thesis brings forward that it is necessary to develop image - building by planning and design of small towns mainly for tourism from the height of region aiming at some phenomena of desultorily constructions , monotone and simple view , buildings with no design and culture happened and happening in some of this type of towns . the author analyses the system , structure , elements of these small towns through the theory of city identity system and " the image of city " with five elements . on the basis of it , the author studies the structure of sights and the embodiment of characteristic sights and advances the emphases of image - building by planning and design at three different aspects : the region or aero as a whole , the town as a whole and the part of the town 论文针对当前重庆市许多旅游型小城镇形象建设杂乱无章,城镇建设面貌单调乏味,建筑缺乏设计和文化内涵,城镇旅游接待环境条件差,提出有必要站在区域的高度,对这类小城镇进行形象规划和设计,运用城市识别系统cis ( cityidentitysystem )和“城市意象”五要素的原理来分析小城镇系统结构和要素,以便能够清楚地认识研究对象,在此基础上分析旅游型小城镇的景观构成及特色体现,提出了旅游型小城镇形象在宏观、中观和微观三个层次上规划设计的重点,并从理论上分析从实践中总结出旅游型小城镇形象规划设计的一般原则、方法表达方式及手段等,最后本文运用前面的理论和方法分析了重庆市的两个典型的旅游型小城镇,并进一步得出结论,即旅游型小城镇形象建设是一个系统工程,要从规划和设计两个角度,结合旅游的优势,结合地方,结合自然,既有整体又有重点地对旅游型小城镇形象进行塑造,使得旅游与小城镇的建设和发展互相融合,协调发展,相得益彰。
How do we summarize , coordinate , abstract and compose the corporate image identity system of technology association of chongqing from the three subsystem of corporate image identity system - - mi , bi and vi ? it is the important work in the front of technology association of chongqing , it also shapes super excellence image of technology association of chongqing , as well as boost up the corporation cohesion and infection . we satisfactorily accomplish historical mission 如何从组织形象识别系统的三个子系统? ? mi 、 bi和vi出发,总结、整理、提炼、重构重庆市科学技术协会的组织形象识别系统,显然是摆在重庆市科协面前的一个十分重要的工作,又是塑造优秀的重庆市科学技术协会形象,增强组织凝聚力与影响力,圆满完成时代赋予之历史使命的必由之路。
Constantly changing identity system is also again under siege crumbling , disappearing , reform - ing , leaping simultaneously backwards and ahead , negotiating with global forces , western culture , traditional chinese , socialist , and post - modern ways of thinking , all at the same time . the simultaneous collapse of traditional moral systems and the modern idealistic ideologies that were designed to replace it leave a huge dangerous vacuum 比如我们称作为中国的民族文化复合体,她的文化特性的构成也是历经了青春期的自我评判、去其糟粕留其精华、在社会对我们的影响之下不断完善的过程。
Nanjing is one of the four famous ancient capitals , and the well - known tourism city in the china . however the development of tourism is delayed in nanjing . the nanjing city tourism has disadvantages that the drumbeating means is not good enough , and the tourism lacks the unified corporate identity system , while many cities try their best in marketing of tourism 南京是我国著名“四大古都”之一,是著名的旅游城市,然而目前旅游业的发展已经遭遇瓶颈,宣传手段不充分,没有统一的形象诉求,在国内外各城市纷纷加大营销力度的同时,明显处于劣势。
With superior foresight and professional insight in the market , we provide you brand identity system ( trademark , logo , tagline and extension ) , brand image communication ( brand value positioning , personality clarification , celebrity building and event marketing ) and supply / supervision of image design solutions 鹰孚咨询以富有前瞻性的战略眼光、敏锐的市场洞察一体化地为您策划品牌识别系统(商标、徽标、口号及其延伸) ,品牌形象传播(品牌价值定位、个性塑造、代言人塑造、品牌事件行销) ,以及形象设计代理等服务。