This paper tries to introduce an effective method to promote the company ' s image , and it is cis , which is the abbreviation of corporate identity systems , composed of three parts , mind identity system , behavior identity system and visual identity system 首先介绍企业形象的含义和特性,然后论述企业形象与市场竞争力的关系,总结胜利油田玻璃钢厂现有企业形象的不足,得出其进行形象设计必要性的结论。第三章对提升企业形象的途径? ?导入cis进行介绍。
Consequently , it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers . according to the conception and connotation , cognitive process and identity system of brand image , the corporate identity system , and distribution communication system , the three levels of clothing brand image system were established . on this basis , the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry 本文在系统归纳了品牌形象的概念及内涵、品牌形象的认知过程、品牌识别系统、企业形象识别系统以及营销沟通五个理论依据的基础上,结合对服装品牌市场的调研,确立了由三个层次组成的服装品牌形象体系;在此基础上,通过层次分析和专家问询相结合的方法,确定了各个服装品牌形象维度间的权重关系,从而使服装品牌形象维度体系更加系统和完善。
The first one introduces the background and the questions to be studied , some conception and the framwork of the thesis etc . the 2 chapter analyses the system , structure , elements of these small towns through the theory of city identity system and " the image of city " with five elements . the 3 chapter studies the structure of sights and the embodiment of characteristic sights 第三章在第二章的基础上分析总结一般小城镇的景观构成,通过比较和分析旅游型小城镇的特色景观体现方式,强调特色景观创造是旅游型小城镇形象建设的根本,而整体优美环境形象的塑造是旅游型小城镇的基本要求。
We have designed the hardware of target identity system with tms320vc5410 fixed - point dsp , completed data acquisition using a / d max 197 , successed in communication with computers by max3111 . it is comprised that an independent data signal processing and control system based on 5410 我们选用tms320vc5410定点dsp芯片来进行目标识别系统的硬件设计,使用max197模数转换芯片完成了数据采集的任务,使用max3111实现了与计算机之间的数据通信,以5410为核心构成了一个自封闭式的数字信号处理与控制系统。
After 1950 ' s last century , cis ( corpora ? e identity system ) was used widely in market economy developed country like america 、 japan and so on . in the middle ' s of 1980 ' s , it was spreaded into our mainland . however , formed image was combined with marketing that formed image marketing , then it ' s theory study was not more seen 上世纪五十年代后,企业形象战略( cis )在市场经济发达的美国、日本等国家得到较广泛的运用;八十年代中期传入我国大陆,然而,把形象塑造与市场营销相结合,形成形象营销,其理论研究还不多见。