The paper focused on four factors : product , price , place and promotion . the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio , additional products ; adoption of pricing scheme , promotion strategy , public relationship formulation , integrated expansion , club system for drivers 论文围绕营销组合的四个要素:产品、价格、渠道和促销,提出了改进xtp公司营销组合策略的思路,即制定产品整体策略;采用市场撇脂定价法;整合推广策略;发展公共关系。
The company was founded in may of 1982 . ye sheng , the founder as well as the present general manager , started with dealing in manual air blowers and plastic granulators . after twenty years of hard work , the company has witnessed a dramatic development from a small - scale factory to a modernized enterprise with expanded production scale , more technical experts , an additional product developing and trial center focused on developing hi - tech plastic molding machines 公司始建于改革开放之初的一九八二年五月,创始人以生产经营手啤式吹气机和塑料破碎机起家,经过二十年的顽强拼搏,逐步扩大生产规模和经营范围,吸纳大量技术,组建产品开发调试中心,着手开发高技术含金量塑机,开始了从小作坊式工厂向现代企业迈进的历程。
In this article , meteoric products were originally classified meteoric new energy products , meteoric information service and advisery products , general meteoric service products and meteoric additional products , then theoretically and factually proved the questions of making meteoric products commercial at several angles , as well as pointed out a series of conditions to realize commercial meteoric products 本文创造性地把气象产品分类为气象新能源产品、气象信息服务业和咨询业产品、一般气象服务产品和气象业附属产品四种类型,从多角度进行了气象产品商品化可行性问题的理论和事实论证;并对比中国与世界气象产品商品化的现状,提出了实现气象产品商品化所必须具备的一系列条件。