Consequently , it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers . according to the conception and connotation , cognitive process and identity system of brand image , the corporate identity system , and distribution communication system , the three levels of clothing brand image system were established . on this basis , the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry 本文在系统归纳了品牌形象的概念及内涵、品牌形象的认知过程、品牌识别系统、企业形象识别系统以及营销沟通五个理论依据的基础上,结合对服装品牌市场的调研,确立了由三个层次组成的服装品牌形象体系;在此基础上,通过层次分析和专家问询相结合的方法,确定了各个服装品牌形象维度间的权重关系,从而使服装品牌形象维度体系更加系统和完善。
Nanjing is one of the four famous ancient capitals , and the well - known tourism city in the china . however the development of tourism is delayed in nanjing . the nanjing city tourism has disadvantages that the drumbeating means is not good enough , and the tourism lacks the unified corporate identity system , while many cities try their best in marketing of tourism 南京是我国著名“四大古都”之一,是著名的旅游城市,然而目前旅游业的发展已经遭遇瓶颈,宣传手段不充分,没有统一的形象诉求,在国内外各城市纷纷加大营销力度的同时,明显处于劣势。