Then , the road of improving corporate governance structure is found out , and at last , the goal of increasing the efficiency of the board is realized . after analyzing the board ' s characteristics , functions and background , with the performance management theory , the performance management process model is originally established . moreover , it is first that establishing the board ' s performance appraisal system with multipolar inspection and analysis 本文在全面分析了董事会的职能、特点和现实背景的基础上,结合绩效管理理论,提出了董事会绩效管理过程模型;在对董事会进行多角度的考察、分析的基础上,构建了董事会绩效考评体系;并在此基础上,提出运用模糊评价的方法对董事会进行综合考评。
At last , it applied the managing process model to mastermind the public utility project of the service and communion plat on the network of large scientific instrument in nanjing . the worthiness of this paper is that : it applies the mature social marketing theory and method to our nation ’ s public utility researching and it indicates the idiographic areas in using . it designs the model of social marketing managing process in our national public utility through learning from others 本文的价值主要体现在将已经比较成熟的社会营销的理论和方法,应用到中国公益事业的研究中,指出在中国公益事业中具体的应用范围,结合我国公益事业的现状设计社会营销管理过程模型,并且通过案例策划的方式介绍社会营销的具体操作,对社会营销理论在我国公益事业中的应用起到推动作用。